Bollywood Star Amitabh Bachchan to Lend Voice to Amazon’s Alexa

Bollywood superstar Amitabh Bachchan going to be the 1st Indian celebrity to lend his own voice to Amazon’s Alexa digital assistant beginning next yr., as the Silicon Valley giant expands its presence within the substantial market.

The 77-year-old star was a home name in India(In) for nearly half a century, & his own deep baritone is instantly recognisable to listeners within the nation of 1.three billion.

Foreign companies like Amazon have spent tens of billions of dollars in India(In) in previous yrs. as they fight for a piece of the Asian giant’s burgeoning digital economy.

In a blog post on Mon., Amazon India(In) stated Bachchan’s “voice experience” feature going to becomes available for buy on Alexa next yr..

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