New Delhi: Entertainment application ZEE5 on Wed. declared a short video-sharing platform HiPi in a bid to take (2) on TikTok that is amongst the 59 Chinese apps banned by India(In) in see of security risk.
ZEE5 stated it’s partnered with over 300 creators originally to bring curated content on the platform that going to be initiated “in 30-60 days”.
“It’s on beta now. It’ll be live quite soon. It’s undergoing consumer checking to refine the final nuances of just how the application behaves. We’re taking feedback from that close teams & creating refinement to the product,” Rajneel Kumar, Business Head, Extension projects & Head Products in ZEE5, informed IANS.
HiPi going to be 1st available for Android consumers before rolling out on iOS. The platform going to be available in the ZEE5 that is “on a journey to build a super-app”.
ZEE5 already has original content, films, fun children content, Live TV & information, music & games on the platform.
HiPi going to be free for consumers as it’ll be an advertisement-driven platform, not subscription-based, Kumar stated, adding that all statistics of consumers going to be stored within the nation.
“We’ve put a plenty of emphasis on content moderation in order to build a safe environment,” he stated.
The verified content creators on the platform going to be able to distribute revenue based on traction of their own video clips, he stated.
HiPi going to also have different social media(SM) features like the capability to “Follow” & “Like” content, Kumar stated.